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SELENA QUINTANILLA: (Singing in Spanish).Ĭopyright © 2015 NPR. So in the latter part of next year, a new collection inspired by a Latina icon, empowered by her social media savvy admirers, will hit MAC counters, and Selena's red smile will be everywhere. And Suzette Quintanilla added, if her sister were here she would be beyond this ecstatic. We wholeheartedly agree that her legacy embodies MAC's philosophy.

We have heard the passion and enthusiasm from her fans, said a MAC executive in a statement. Today, MAC announced the Selena collection will debut in 2016. Then it contacted Selena's sister, Suzette, who gave her permission. We're giving permission to, you know, to honor her.īATES: The company rethought. It showed MAC that Selena's fans are ready to support a Selena line, and, says Patty Rodriguez, it showed trust. All it took was one post, and it just exploded.īATES: In very short order, there were more than 37,000 signatures asking for a Selena collection. RODRIGUEZ: I posted this once on social media. So a little while ago, Rodriguez launched a petition on. Selena, who was shot dead by an employee at age 23, deserved more. The company gave her a polite thanks, and that was it. PATTY RODRIGUEZ: Growing up Latinas, you know, we save our money for our first MAC lipstick, our first MAC lip liner.īATES: The singer's flawless red lipstick was her signature, and Rodriguez wrote MAC suggesting it was time for a Selena collection. (SOUNDBITE OF SELENA QUINTANILLA SONG, "BIDI BIDI BOM BOM")īATES: Tejano star Selena is her heroine, and when Rodriguez saw a limited-edition Marilyn Monroe collection from MAC, she knew that was the place. She wanted a cosmetics company to honor the woman who owned this voice. She runs a small Los Angeles publishing house, but for the past couple of years, she's been working hard on something else too.

KAREN GRIGSBY BATES, BYLINE: Patty Rodriguez has a day job. Karen Grigsby Bates from NPR's Code Switch team has some background. And today, MAC Cosmetics announced it would be producing a limited-edition makeup line named for Selena.

She's also revered for her poise and beauty. Pop icon Selena Quintanilla has been dead for 20 years, but her music is as popular as ever.